Influence Digital Agency

Proven Traditional and Digital Marketing Excellence

At Influence Digital Agency, we always go above and beyond to help our clients achieve their business’ goals. We create advertising plans that will utilize every platform they have. From print to digital content, we’ll make sure they’re fully optimized to yield desirable results at the end of every campaign.

Let the results speak for themselves. To learn more about our past and on-going advertising campaign strategies, feel free to browse through our case studies.

Driving Customers and Revenue for Fast Food Franchise

FAST FOOD FRANCHISE DRIVES 260 VISITS AND $3,042 IN JUST TWO WEEKS

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OBJECTIVES:

  • Test whether it was possible to attribute tangible results (foot traffic, sales) to a digital campaign
  • Achieve results with a small budget of $2,500 in only two weeks

SOLUTION:

  • Geo-fence 23 competing fast food locations in multiple markets
  • Combine mobile-only display advertising with conversion zone tracking
  • Feature a landing page with a special offer specific to the campaign

RESULTS:

  • Generated 277,790 impressions for 23 different locations, 366 clicks and 260 visits
  • Generated $3,042 in revenue with an average meal cost of $11.70; ROI ranged from 11% to 351% depending on location

Driving Customers to Auto Dealer

PRE-OWNED AUTO DEALER DRIVES 73 QUALIFIED POTENTIAL CUSTOMERS TO LOT WITH DIGITAL MARKETING CAMPAIGN

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OBJECTIVES:

  • Increase credit applications from audience segment that is in-market for cars by promoting vehicles and driving website traffic
  • Spend $42,000 over 12 months

SOLUTION:

  • Target people aged 18-45 with HHI of $26,000-$75,000 in specific zip codes, and geo-fence competitors and finance companies specializing in auto loans
  • Serve contextual display and video ads to car shoppers and those who have little-to-bad credit
  • Leverage Google search advertising
  • Lead to the dealer’s inventory page

RESULTS:

  • Generated 402,151 impressions, 1,926 clicks and view-throughs to the website and 73 conversions (visits to the lot)
  • Nearly doubled Facebook “likes” and reached close to 27,000 people of the same demographics as their customers
  • Experienced a CTR of 5.3% in the last 60 days
  • Campaign Potential $1,168,000 gross

Increasing Awareness for Real Estate Developer

REAL ESTATE DEVELOPER’S MESSAGE PRESENTED 1,225,142 TIMES
IN A DIGITAL AWARENESS CAMPAIGN

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OBJECTIVES:

  • Cost-effectively build awareness for two building projects to sell homes faster
  • Maximize the ROI on a budget of $36,000 for 12 months

SOLUTION:

  • Target people aged 35-65 with HHI of $75,000+, and geo-fence the offices of competitors
  • Leverage a variety of digital ad tactics:
    • Contextual ads (category and keywords) related to home searches, home buying and custom homes
    • Pre-roll video utilizing the TV commercial
    • Site retargeting
    • Facebook and Instagram advertising
    • Native advertising
    • Google Adwords
  • Use a landing page to display all of the home builder’s projects, inviting viewers to select the properties in which they are most interested

RESULTS:

  • Message presented 1,225,142 times
  • Generated 6,326 clicks
  • Created 126 leads

Increasing Sales for Appliance Dealer

APPLIANCE RETAILER INCREASES SALES AND REVENUE WITH DIGITAL ADVERTISING

increasing_sales_for_appliance_dealer

OBJECTIVES:

  • Increase revenue generated by annual spa sale by adding digital to television campaign
  • Deliver results with a budget of $18,222

SOLUTION:

  • Leverage multiple campaign strategies/messages with an annual buy
  • Contextual targeting for keywords associated with high-end spas
  • Site retargeting
  • Mobile event geo-fencing to reach an event audience and drive them to the location where the spas are sold

RESULTS:

  • Sold 75 home spas, 42% more than in the previous year
  • Grew revenue by 30%

Increasing Traffic to Senior Care Facility’s Website

SENIOR LIVING CENTER INCREASES TIME SPENT ON WEBSITE BY 43% USING A COMPREHENSIVE DIGITAL MARKETING CAMPAIGN

increasing_traffic_to_senior_care_facilitys_website

OBJECTIVES:

  • Improve awareness to keep rooms occupied and establish a waiting list
  • Achieve objective with a budget of $21,000 for 12 months

SOLUTION

  • Target people aged 50+ in a 100-mile radius, and geo-fence competitors
  • Create a new website to start tracking website traffic and engagement
  • Employ a range of ad types:
    • Contextual ads (category and keywords)
    • Behavioral Targeting
    • Site retargeting
    • Mobile Geo-fencing

RESULTS:

  • Message presented 2,653,204 times
  • 5,281 people engaged with the website
  • 158 potential leads
  • Increased time spent on website by 43%

Local Success Stories

LOCAL GADGET REPAIR BUSINESS INCREASES WEBSITE VISITS MONTH OVER MONTH

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OBJECTIVE:

Develop a strong digital presence and build brand awareness for 4 locations while generating a positive return on an investment of $27,000 over 12 months.

SOLUTION:

Build a comprehensive digital marketing campaign that can deliver on the objective. The campaign budget was allocated to:

Online PresenceAdvertising Campaign
A new website was built for the advertiser that was optimized to start tracking website traffic and engagement.Strategically employ geofencing that targets people aged 18-80 who have a cell phone/computer in a 20-mile radius around the business locations.

A range of ad types were built to support the campaign: Contextual ads (category and keywords), Native ads, Social Media ads, Site retargeting, Mobile Geo-fencing.

RESULTS:

  • Message presented 1,510,175 times
  • 4,243 people engaged with the website
  • 2,700 potential customers went to one of the locations

LOCAL NON-PROFIT INCREASED DONATIONS 15% YEAR OVER YEAR

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OBJECTIVE:

Increase awareness of the non-profit in the local community and drive the community to make donations to an organization that supports 5 local charitable organization.

The investment made to meet this objective was $18,000 over a period of 12 months.

SOLUTION:

Targeting Strategy: The ad campaign was built to target males and females in a 25-mile radius of the community that matched a profile of people likely to give donations (the profile was built with custom audience characteristics such as demographics).

Execution: The advertising campaign was comprised of a mix of contextual ads, social media ads and geofencing ads.

RESULTS:

  • Message presented 2,602,134 times
  • 7,348 people engaged with the website
  • 951 potential customers/donations went to the location
  • 2 new hires are coming on and they are purchasing a bigger truck, first one in 12 years!